The 3 essentials
- utm_source — where the traffic comes from (e.g. google, newsletter, facebook).
- utm_medium — the type of channel (e.g. cpc, email, social).
- utm_campaign — the specific campaign or promotion (e.g. spring_sale).
📊 Marketing & Analytics
UTM Builder
Build trackable campaign URLs in seconds. Add UTM parameters to any link so tools like Google Analytics can tell you exactly which campaign, channel, or ad sent each visitor.
Your campaign URL live
Fill in the fields above to build your tracking link…
Link too long? Shorten it with our URL Shortener →
Know your traffic
See exactly which source, channel, and campaign drives visitors and conversions in your analytics.
Live preview
The tracking URL updates instantly as you type — copy it the moment it looks right.
Consistent naming
Force-lowercase keeps Facebook and facebook from splitting into two sources in reports.
QR & shortening
Grab a QR code for print, or shorten the long tracking link in one tap.
What each UTM parameter means
The optional extras
- utm_term — the paid keyword you bid on (mainly for search ads).
- utm_content — tells apart two links or creatives in the same ad (great for A/B tests).
- utm_id — a campaign ID that ties the link to a campaign in your analytics.
How it works
Enter the page you are promoting, then fill in the campaign fields. ToolAdda appends the values as UTM query parameters and shows the finished link live. Copy it into your emails, ads, posts, or QR codes, and your analytics will attribute every click to the right campaign.
Privacy notice
Your link is built entirely in your browser. Nothing you type is uploaded, logged, or stored on any server.
Frequently asked questions
What is a UTM parameter?
A small tag added to a URL, like utm_source=newsletter. Analytics tools read these tags to show which campaign or channel brought each visitor.
Which parameters do I actually need?
utm_source, utm_medium, and utm_campaign are the three you should almost always fill in. The rest are optional.
Why lowercase everything?
UTM values are case-sensitive, so Facebook and facebook count as different sources. Lowercase keeps your reports clean.
Can I use it with Google Analytics 4?
Yes. GA4 and most analytics platforms automatically read standard UTM parameters.
Does it work if my URL already has parameters?
Yes. Existing query parameters and page anchors are preserved, and the UTM tags are added alongside them.
Is my data sent anywhere?
No. Everything runs locally in your browser.
Free campaign URL builder with UTM parameters
The UTM Builder by ToolAdda helps marketers, creators, and small businesses measure what actually works. By tagging your links with UTM parameters, you turn vague "where did this traffic come from?" questions into clear answers inside Google Analytics and other tools. Build a link for every email, ad, social post, or QR code, and compare campaigns side by side.
How to use
- Paste the page URL you want to promote.
- Fill in source, medium, and campaign (plus optional fields).
- Copy the generated URL or download its QR code.
Benefits
- Accurate campaign tracking in your analytics.
- Consistent, lowercase, shareable links.
- Free, private, and no sign-up required.